Newoldstamp

Newoldstamp operates as a cloud-based email signature management platform, enabling businesses to standardize email sign-offs and transform them into a marketing asset. Founded in 2014 by Volodymyr Zastavnyy in Lviv, Ukraine, the company initially launched in 2015 with a simple, free signature editor. The founder's journey began with an idea for a different email marketing tool, but he pivoted after noticing that his own contacts were not effectively utilizing their email signatures. This observation led to the creation of a basic editor, which quickly gained traction and demonstrated significant demand for more advanced features.

The company's business model is subscription-based, offering tiered plans that cater to various business sizes, from small startups to larger enterprises. It generates revenue by charging for premium features such as central management dashboards, banner campaigns, in-depth analytics, and integrations. Newoldstamp serves a global client base, including notable names like Nestle, Vodafone, and Toyota, by providing tools to maintain brand consistency and execute targeted marketing campaigns directly within employee emails. The platform helps marketing, sales, and internal communications teams drive engagement and track performance, turning a standard business communication tool into a measurable channel for lead generation and brand awareness.

The core service revolves around a centralized dashboard that allows an administrator to create, deploy, and update all employee email signatures from a master template. This ensures brand consistency across the entire organization without requiring manual updates by individual employees. Key features include a template generator with customization options, seamless integration with major email clients like Google Workspace and Microsoft 365, and the ability to add dynamic marketing banners for promotions or announcements. The platform's built-in analytics provide real-time data on the performance of these banners, tracking impressions and click-through rates to help businesses make data-driven decisions. In 2019, Newoldstamp secured $150,000 in seed funding from the 500 Startups accelerator. A significant milestone occurred in 2022 when the company was acquired by BlackPearl Group, a technology firm specializing in SaaS solutions for small and medium-sized businesses, though it continues to operate as a subsidiary with its existing management.

Keywords: email signature management, signature marketing, brand consistency, centralized signature control, email banner campaigns, lead generation, SaaS, marketing analytics, Volodymyr Zastavnyy, BlackPearl Group, 500 Startups, Google Workspace integration, Microsoft 365 integration, corporate branding, digital marketing tools, employee branding, email analytics, customer communication, marketing automation