Blackpearl Group

Blackpearl Group (BPG) is a data technology company that develops and acquires AI-driven sales and marketing solutions for the small and medium-sized enterprise (SME) market in the United States. Founded in 2012 by Nick Lissette, the company operates from Wellington, New Zealand, and Phoenix, Arizona. Lissette, who serves as CEO, previously founded and sold an anti-spam SaaS company, leveraging his experience in cloud-based email security to address the high costs of customer acquisition for smaller businesses. The company's strategic direction is also guided by Chairman Tim Crown, co-founder of the Fortune 500 company Insight Enterprises.

The company's business model is centered on a proprietary platform, the Pearl Engine, which underpins a suite of SaaS products designed to help SMEs convert data into revenue. This platform facilitates the integration of acquired technologies and supports the development of new services. Revenue is generated primarily through subscriptions to its products. Blackpearl Group has demonstrated significant financial growth, reporting a 177% increase in Annual Recurring Revenue (ARR) to $7.4 million for FY24 and a gross profit margin of 71%. A key part of its strategy involves acquiring technology companies to gain access to new products, talent, and markets. Notable acquisitions include Newoldstamp in 2022 and B2B Rocket, a US-based AI sales automation company, in 2025. The company listed on the New Zealand Stock Exchange (NZX) in late 2022 to facilitate future growth and acquisitions.

Blackpearl Group offers several distinct products. Pearl Diver identifies anonymous website visitors, transforming them into actionable sales leads by providing detailed contact and company information. Bebop is a conversational AI platform that analyzes a customer's digital footprint to deliver real-time insights for personalized outreach. The company's portfolio also includes two email signature management tools, Black Pearl Mail and NewOldStamp, which turn business emails into a marketing channel and allow for centralized management of email branding. These products are engineered to be high-impact, standalone tools that serve distinct needs while being powered by the core Pearl Engine.

Keywords: data technology, AI sales solutions, marketing automation, SME tools, lead generation, customer acquisition, subscription model, SaaS, Pearl Engine, Nick Lissette, Tim Crown, NZX listed, B2B Rocket acquisition, Newoldstamp, Pearl Diver, Bebop, Black Pearl Mail, email signature management, intent data, conversational AI, business intelligence