Netatmo

Netatmo, established in 2011 by engineer and entrepreneur Fred Potter and high-tech industry expert Jean-Pierre Dumolard, operates in the smart home device market. Potter, a serial entrepreneur with a background in computer science and a Ph.D. in microelectronics, previously co-founded telecom equipment company Cirpack and connected device company Withings, experiences that directly informed Netatmo's trajectory in the Internet of Things (IoT) space. The company's journey began with a personal investment from Potter, followed by funding rounds of €4.5 million in 2013 and €30 million in 2015, the latter led by Legrand, a global specialist in electrical and digital building infrastructures. This partnership culminated in Legrand's full acquisition of Netatmo in November 2018, integrating the startup into Legrand's structure to bolster its smart home offerings and its Eliot program for connected solutions. Following the acquisition, Fred Potter assumed the role of Chief Technology Officer for the Eliot program.

The company's business model centers on the direct-to-consumer sale of its hardware, with all product features accessible without a subscription. Netatmo also engages in a B2B strategy through its "with Netatmo" partnership program, collaborating with companies in the construction and building industry, such as Legrand, Velux, and the Muller Group, to co-develop and embed smart solutions directly into home infrastructure. This dual approach targets both individual homeowners seeking to upgrade their living spaces and larger enterprise clients like real estate developers and utility companies. One distinct data-driven aspect of its model involves its weather stations; the data collected from these user-owned devices creates a vast, crowdsourced weather map, providing valuable hyperlocal data that can be leveraged by other businesses.

Netatmo's product portfolio is designed for home safety, comfort, and energy efficiency, and is organized into three main categories: Security, Energy, and Comfort. The company launched its first product, the Smart Home Weather Station, in 2012. This was followed by a series of devices including a Smart Thermostat designed by Philippe Starck (2013), and security cameras with facial recognition technology (2015). The security line features indoor and outdoor cameras that can distinguish between people, animals, and cars, as well as smart smoke alarms and door and window sensors. The energy-saving products include smart thermostats and radiator valves that allow for room-by-room heating control. The comfort range includes the weather station with accessories like rain and wind gauges, and an indoor air quality monitor that tracks CO2, humidity, and noise levels. A key feature across the product line is the emphasis on on-device data processing, such as the face recognition in its cameras, to enhance user privacy by not sending sensitive information to the cloud.

Keywords: smart home, IoT devices, home automation, connected home, weather station, smart thermostat, security camera, air quality monitor, Legrand, B2C electronics