Mylo

Mylo, operating under the brand Mylo Family, was established in 2017 by its founder and CEO, Vinit Garg. Garg's professional background includes experience at technology and e-commerce companies such as Jabong and Naukri.com, which provided him with a foundation in building and scaling digital platforms. The company's inception was driven by Garg's personal journey into parenthood and the realization that a supportive, comprehensive community for new parents was lacking in India.

The company operates in the parenting and baby care market, targeting expectant and new parents. Mylo functions as a full-stack platform, combining community, content, and commerce to serve its user base. Initially, it focused on creating a large and engaged online community where mothers could connect, share experiences, and seek advice on topics ranging from conception to early childhood. This community-led approach has been a cornerstone of its strategy, fostering a trusted environment for its users.

The business model has evolved to monetize its user base through a direct-to-consumer (D2C) model. Mylo develops and sells its own branded products in categories such as personal care, baby care, and hygiene. This strategy leverages the insights and feedback gathered from its community to create products that directly address the needs and preferences of parents. The company's product line is marketed as being safe and effective, catering to the specific requirements of mothers and babies. Revenue is generated directly from the sale of these products through its platform. Mylo has successfully raised capital to fuel its growth, including a Series B funding round that brought its total funding to $24 million, with investors such as W Health Ventures, ITC, and Endiya Partners participating.

Keywords: parenting platform, baby care, direct-to-consumer, e-commerce, community-led, maternal health, personal care, D2C brand, content-commerce, childcare products