Movenzia

Movenzia, which rebranded to Yoyomove in 2024, operates as a digital broker in the automotive mobility sector, focusing on long-term vehicle rentals for both private and corporate clients. The company was established in Turin, Italy, in 2021 by a team of three founders: CEO Giorgio Brizzo, his brother Sergio Brizzo, and Giorgio Gorelli. The founders combined their diverse experiences to build the company; Giorgio Brizzo brought his knowledge from the car dealership world, Sergio Brizzo applied his background as a digital marketing entrepreneur, and Giorgio Gorelli contributed 35 years of management experience from automotive giants like Ford and FCA.

The firm's business model centers on providing an online platform where customers can compare and select long-term rental vehicles, typically for periods ranging from 24 to 60 months. Revenue is generated by acting as an intermediary in the rental market, leveraging partnerships with top rental companies to offer competitive pricing. The service is structured around a fixed monthly fee that covers all primary vehicle expenses, including insurance, maintenance, and taxes, thus offering a predictable, all-inclusive cost structure. This digital-first approach targets a market traditionally dominated by physical dealerships. The company has also developed a proprietary AI-driven platform, MyBoard AI, to manage lead generation and enhance the customer experience.

Movenzia has shown significant growth, reporting a revenue of over €2.2 million in 2023, a 250% increase from the previous year, and has facilitated over 2,000 rentals. Following its success in Italy, the company began a European expansion, launching operations in Spain in late 2023 and planning entries into France and Portugal. The 2024 rebranding to Yoyomove reflects this broader international ambition and a focus on flexible mobility solutions. In addition to its core long-term rental product, the company offers a medium-term subscription service called YoyoNOW, providing monthly car subscriptions for periods of 30 days to 12 months.

Keywords: long-term car rental, vehicle leasing, mobility solutions, automotive broker, digital automotive marketplace, car subscription service, online vehicle rental, corporate car leasing, private car rental, fleet management, automotive technology, Yoyomove, European mobility, fixed-fee car rental, all-inclusive rental, vehicle financing alternative, MyBoard AI, Giorgio Brizzo, Sergio Brizzo, Giorgio Gorelli