Monsieur Drive
Independent comparison of prices of products in france.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
| EUR | 2015 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| % EBITDA margin | (15215 %) |
| Profit | 0000 |
| % profit margin | (14162 %) |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Company filings or news article
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Established in 2013 by founder Karine Brana, Monsieur Drive emerged as a price comparison platform for grocery drive-through services in France. The company provided a tool for consumers to compare the cost of their shopping carts across various supermarket brands, addressing the growing market of online grocery shopping. The service operated by allowing users to be geolocated, select from nearby drive-throughs, and compare prices for identical or equivalent products across major retailers like Auchan, Carrefour, E.Leclerc, and Intermarché.
The platform's core technology relied on algorithmic robots that would compile shopping carts across different retailers to find the most cost-effective option for the user. At its peak, Monsieur Drive listed 3,330 drive-through locations and processed 24 million price updates daily. The business model was focused on helping consumers save money and time on their grocery shopping. To enhance its service offering and stimulate impulse purchases, the company introduced a feature called "Suggestions de Nelly".
Monsieur Drive secured significant financial backing to fuel its growth. It raised an initial €2 million, followed by a larger round of €4.5 million, with Schibsted, the parent company of leboncoin.fr, being a key investor. This capital was intended to refine the technological platform and expand the roster of participating retailers. However, after three years of operation and reaching over 3.3 million users, the company announced its closure in early 2017. The business was acquired by Criteo, a technology company specializing in performance display advertising, signaling a strategic shift for the team and technology towards developing new services focused on saving time and product discovery.
Keywords: grocery price comparison, drive-through shopping, online grocery, retail technology, price comparison engine, consumer savings, supermarket comparison, e-commerce CPG, French retail, Karine Brana, Carole Walter, Schibsted, Criteo acquisition, grocery delivery, online shopping tools, retail data, algorithmic pricing, consumer tech, food tech, digital advertising