mikibobo

Mikibobo is a specialty retail company founded in 2016 and headquartered in Yangzhou, China, that focuses on high-end imported maternal and child products. The firm serves Chinese households that prefer imported goods due to concerns about the quality of some domestic products. Mikibobo's business model is centered on retailing a comprehensive range of products, including toys, food, picture books, and cosmetics. A key feature is its anti-counterfeiting tracking system for every product, which adds a layer of safety and trust for consumers.

The company has demonstrated significant growth, having expanded to over 1,200 stores with a month-on-month gross merchandise volume growth of over 50 percent, as reported in early 2018. This expansion was supported by series-A1 financing from investors including BabyTree, Shuimu Zehua Fund, and 10Fund. The capital was intended to upgrade its supply chain and solidify its market position. In addition to its retail offerings, Mikibobo provides customers with maternal and child information and parenting advice. Another branch of the business appears to operate under the name Mikibobo glasses, which is presented as a brand of a top 500 private enterprise in China, offering various eyewear collections.

Keywords: maternal products, child products, imported goods, Chinese retail, specialty retail, anti-counterfeiting, supply chain, baby products, parenting advice, consumer goods, e-commerce, Yangzhou, BabyTree, infant products, baby food, children's toys, cosmetics, retail chain, brand franchising, family consumption