Medical Guardian

Medical Guardian, established in 2005 by founder Geoff Gross, operates within the personal emergency response systems (PERS) market. The company's genesis stems from Gross's personal experience, when his grandmother's reluctance to use a medical alert device highlighted a gap in the market for more modern and user-friendly solutions. This firsthand insight into the end-user's perspective has shaped the company's direction, focusing on creating devices that older adults are willing to wear and use.

The firm provides connected care technology aimed at enabling older adults to maintain their independence and age in place. Its business model is centered on the sale and subscription of medical alert systems, generating revenue through monthly monitoring fees associated with its devices. These systems are designed to provide 24/7 access to emergency assistance at the push of a button, connecting users with a U.S.-based monitoring center. The company's clientele consists primarily of older adults and their families who are seeking safety and peace of mind.

Medical Guardian's product portfolio includes a range of devices to suit different lifestyles and needs. For in-home use, it offers systems with a base station and a wearable help button. For more active individuals, it provides mobile GPS-enabled devices that function both inside and outside the home, offering features like location tracking. The company has also developed a medical alert smartwatch, the MGMove, which combines the functionalities of a personal safety device with the discreet appearance of a modern wearable. This product diversification addresses the common issue of non-adoption due to the stigma associated with traditional medical alert pendants. The systems often include features such as automatic fall detection, which can signal for help even if the user is unable to press the button. This focus on combining safety technology with user-centric design constitutes its core value proposition in a competitive market.

Keywords: medical alert systems, personal emergency response, connected care, aging in place, senior safety, wearable technology, fall detection, remote monitoring, elder care, independent living