MediaLink
Strategic advisory and implementation services to companies at all stages.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor investor investor | €0.0 | round | |
* | $125m Valuation: $125m | Acquisition | |
| Total Funding | 000k | ||
Founded in 2003 by Michael Kassan, MediaLink operates as a strategic advisory firm positioned at the confluence of media, marketing, entertainment, and technology. Kassan, a former tax lawyer who transitioned into the entertainment and media industries, previously served as President/COO of International Video Entertainment and later as President/COO and Vice-Chairman of Initiative Media Worldwide, where he helped grow media billings substantially. This background in law, entertainment, and media provided the foundation for establishing MediaLink as a central connector in an increasingly complex business landscape.
The firm's core business is providing management consulting and advisory services to a diverse client base that includes Fortune 500 companies, global brands, media and entertainment entities, technology companies, and private equity firms. MediaLink specializes in navigating digital disruption and accelerating growth for its partners. Its revenue model is based on fees for a range of services including marketing and brand transformation, data and technology solutions, agency reviews and optimization, private equity advisory, and executive search and talent development. The company is known for its ability to transact on relationships, connecting different players across industries to create opportunities.
MediaLink offers a suite of services designed to address complex business challenges. These services include strategic counsel on marketing, advertising, and media sales, business development, and competitive analysis. The firm is particularly recognized for its role in managing high-stakes media and creative agency reviews for major advertisers. It also has a significant practice in executive search, placing high-level talent within the industry. In December 2021, MediaLink was acquired by the global talent, entertainment, and sports company United Talent Agency (UTA) from Ascential PLC for $125 million, a move designed to enhance UTA's position at the intersection of entertainment, brands, and marketing. Following the acquisition, MediaLink continues to operate as a distinct brand under Kassan's leadership, who also became a partner at UTA. This integration allows MediaLink to leverage UTA's access to creative talent, including in sports, music, and gaming, broadening its advisory capabilities.
Keywords: strategic advisory, management consulting, media consulting, marketing transformation, agency review, executive search, talent advisory, private equity advisory, entertainment marketing, brand strategy, digital disruption, ad-tech consulting, mar-tech solutions, C-suite advisory, business development, corporate strategy, media investment, UTA, Michael Kassan, power broker
