Fuisz Media
Fuisz Media makes video interactive anywhere at scale.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
$10.0m | Series A | ||
| Total Funding | 000k | ||
Fuisz Media, founded in 2013 by Justin Fuisz, operated in the marketing technology sector with a focus on interactive video advertising. The company developed a digital platform designed to enhance e-commerce traffic by making video content shoppable. This was achieved through a proprietary technology that utilized computer vision to automatically identify and track objects and faces within a video. Viewers could then click or hover over these tagged items to receive more information or make a purchase directly within the video player, without being redirected.
The company's founder, Justin Fuisz, who attended Georgetown University, comes from a family of entrepreneurs and inventors. His father, Dr. Richard Fuisz, and brother, Joseph Fuisz, hold numerous patents across diverse fields, including interactive media and drug delivery systems. This environment of technological exploration likely influenced Justin's venture into the interactive media space. Before its eventual closure, Fuisz Media was based in Santa Monica, California, and had grown to a team of around 40 employees.
Fuisz Media's business model targeted brands, advertisers, and publishers seeking to increase viewer engagement and drive sales directly from their video content. The platform's key benefit was turning passive viewership into an active shopping experience, providing a clear metric for ad engagement. The company secured clients such as Gillette, Ford, and Victoria's Secret and formed partnerships, for instance with the multi-channel network ZEFR, to integrate its technology on platforms like YouTube. The business generated revenue by providing this interactive ad technology to its clients. Fuisz Media raised a total of $12.1 million in funding over three rounds, including a $2.1 million seed round in 2014 and a $10 million Series A round in 2015. Key investors included Evolution Media Partners, Lerer Hippeau, and notable angel investors like former Yahoo CEO Ross Levinsohn. The company ceased operations around October 2017.
Keywords: interactive video, shoppable video, adtech, marketing technology, e-commerce advertising, computer vision, in-video purchasing, digital advertising, video analytics, brand engagement, Justin Fuisz, Evolution Media Partners, video monetization, clickable video ads, object recognition, contextual commerce, rich media advertising, online video platform, interactive content, digital media