Maverix Platforms

Maverix Platforms Private Limited operated as a food-tech entity in India, specializing in a multi-brand, multi-cuisine cloud kitchen network. Founded in 2015 by Shripad Nadkarni, Shrikrishna Bharambe, Varun Khanna, and Abhijit Berde, the Mumbai-based company aimed to address the market for convenient, fresh food. The founding team brought together significant experience from the consumer goods sector; Nadkarni was the former marketing head at Coca-Cola India, Bharambe had worked with Johnson & Johnson, Khanna with Colgate, and Berde with hospitality firm Gate Gourmet. Nadkarni, an alumnus of the Indian Institute of Management Bangalore, leveraged his marketing consultancy background to identify a gap in the ready-to-cook sector.

The company's business model centered on operating a network of cloud kitchens and managing a portfolio of in-house food brands. This strategy allowed Maverix to cater to diverse consumer tastes and occasions through offerings like Canteen Central (quick snacks), Great Indian Khichdi, Meal Studio, and Home Plate (affordable home-style meals). Initially, the company also launched Fingerlix, a prominent ready-to-cook brand offering items like batters, mixes, and curries with a five-day shelf life, which were distributed through retail chains such as Big Bazaar and Reliance Retail. Revenue was generated through direct-to-consumer sales via food delivery aggregators and by managing the backend food operations and franchises for other brands on platforms like Swiggy.

Maverix demonstrated significant growth, raising a total of approximately $52.7 million over 10 funding rounds from notable investors including Accel, Swiggy, Zephyr Peacock, and Allana. The company's last known valuation was ₹446 crore (approximately $60.7 million) in 2021. In a strategic move to consolidate the cloud kitchen market, Maverix was acquired by Curefoods in January 2022 for an undisclosed amount. At the time of the merger, Maverix operated over 50 outlets across Delhi, Mumbai, and Bengaluru. The acquisition combined Maverix's supply chain expertise and brand portfolio with Curefoods' digital-first strategy, creating one of India's largest cloud kitchen operators with an expanded presence of 125 kitchens across 12 cities. Co-founders Shripad Nadkarni and Shree Bharambe subsequently took on key roles within Curefoods following the amalgamation.

Keywords: cloud kitchen, food-tech, ready-to-cook, fresh food network, Canteen Central, Great Indian Khichdi, Fingerlix, multi-brand kitchen, food delivery, Shripad Nadkarni, Curefoods acquisition, Indian food startup, virtual kitchen, direct-to-consumer food, food service, ready-to-eat meals, online food ordering, supply chain logistics, Mumbai startup, Accel portfolio