Martie.com is an e-commerce startup that operates in the retail industry, specifically in the overstock market. The company specializes in selling surplus inventory from various brands at discounted prices, ranging from 40% to 70% off the original price. This business model allows Martie.com to offer consumers high-quality products at affordable prices, while also helping brands to reduce their excess inventory, creating a win-win situation for all parties involved.

The company's product range is diverse, but it seems to have a particular focus on food items, such as on-the-go snack mixes and health supplements. For example, one of their featured products is the Original Nut Goodie On-the-go Snack Mix, which includes roasted peanuts, maple nougat drops, and milk chocolate squares. They also offer health supplements like the Mega Greens Tablets.

Martie.com's target customers are budget-conscious consumers who are looking for good deals on their favorite brands. The company's value proposition is not only about offering discounted prices but also about promoting sustainability by reducing waste from overstocked items. This approach aligns with the growing trend of conscious consumerism, where people prefer to buy from businesses that are socially and environmentally responsible.

The company makes money by buying overstocked items at a low cost and selling them at a profit. The difference between the purchase price and the selling price is their gross margin. The company's revenue is generated from the sales of these items.

Keywords: E-commerce, Retail, Overstock, Discounted Prices, Food Items, Health Supplements, Budget-Conscious Consumers, Sustainability, Conscious Consumerism, Gross Margin.