Mailigen
Intuitive and easy to use email marketing software for business of all sizes.
| EUR | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 20 % | (3 %) | (8 %) | 24 % | 151 % | 59 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | - | - | - | 24 % | (4 %) | (23 %) | (6 %) |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (30 %) | 1 % | 20 % | 21 % | (16 %) | (24 %) | (6 %) |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
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Mailigen operates as an email marketing automation platform, providing flexible solutions tailored for small to medium-sized businesses. The company was founded in 2009 by Arturs Bernovskis, Janis Rose, and Andris Zigurs in Riga, Latvia. The founders identified a gap in the market for a user-friendly and cost-effective email service provider, leading them to develop a demo product that quickly gained traction. Arturs Bernovskis, a serial entrepreneur, developed an interest in technology and digital marketing, which led him to create various tools, one of which evolved into Mailigen. In July 2014, the company secured $500K in a Seed funding round from investor FlyCap.
The firm's business model is subscription-based, with pricing tiers determined by the number of subscribers a client has. Mailigen's platform is delivered as a cloud-based, software-as-a-service (SaaS) solution. It serves a global clientele, with its largest markets being the United States, other English-speaking regions, Latvia, and Russia. The platform is designed to help businesses acquire and nurture customer relationships through email, social, and mobile channels.
Mailigen's product suite enables users to create and manage email marketing campaigns. Key features include a drag-and-drop email editor for creating mobile-responsive emails, advanced automation based on user behavior, A/B testing, and real-time analytics. The platform also extends beyond email to include SMS marketing and online survey creation. It provides API integration capabilities, allowing it to connect with CRM systems, e-commerce applications, and content management platforms. A significant milestone in the company's history occurred in March 2020, when it was acquired by the sales CRM company Pipedrive for an undisclosed amount, marking Pipedrive's first-ever acquisition. Following the acquisition, Mailigen's Riga office became a development hub for Pipedrive, with co-founder Janis Rozenblats continuing to lead the email marketing operations.
Keywords: email marketing automation, SMB marketing, lead nurturing, customer relationship management, subscription-based, SaaS, email campaign management, drag-and-drop editor, A/B testing, marketing analytics, SMS marketing, online surveys, API integration, Pipedrive, Arturs Bernovskis, Janis Rose, marketing technology, digital marketing tools, lead generation, customer engagement