Mabl is a startup specializing in intelligent test automation for software development teams. The company operates in the software testing market, providing solutions that help businesses ensure their applications are of high quality before they are released. Mabl's primary clients are high-velocity software teams, including those in sectors like security, as evidenced by their partnership with Barracuda, a global security leader.

Mabl's core offering is a low-code test automation platform, which allows teams to create and maintain automated tests with minimal coding effort. This makes it accessible to a broader range of team members, not just those with extensive programming skills. The platform supports end-to-end test coverage, meaning it can handle complex user journeys and workflows, such as those found in Salesforce applications. Additionally, Mabl's proprietary auto-healing technology ensures that tests remain functional even as the software being tested evolves.

The company operates on a Software as a Service (SaaS) business model, meaning clients subscribe to use their platform over the internet. This model allows for easy scaling of automated tests and provides a steady revenue stream for Mabl. The platform is designed to integrate seamlessly into DevOps workflows, promoting collaborative testing and shared goals for quality assurance.

Mabl makes money through subscription fees paid by its clients. These fees can vary based on the level of service and the number of users or tests required. By offering a free trial, Mabl allows potential clients to experience the benefits of their platform before committing to a subscription.

In summary, Mabl provides a low-code, SaaS-based test automation platform that helps software teams improve application quality efficiently. Their solutions are particularly valuable for teams operating in fast-paced environments where timely feature releases and product updates are critical.

Keywords: test automation, low-code, SaaS, DevOps, software quality, end-to-end testing, auto-healing, collaborative testing, Salesforce, subscription model.