Little Spoonful
Direct-to-consumer organic meals for babies and children.
| Date | Investors | Amount | Round |
|---|---|---|---|
CNY14.0m | Early VC | ||
| Total Funding | 000k | ||
Little Spoon is a direct-to-consumer company that provides fresh, organic meals for babies, toddlers, and children via a subscription-based delivery service. The company was founded in 2017 by Ben Lewis, Angela Vranich, Michelle Muller, and Lisa Barnett. The founders identified a gap in the market for fresh, healthy baby food, an industry that had seen little innovation for decades. Vranich and Lewis, a married couple, both had backgrounds in the food industry, with Lewis running a distribution company and Vranich a marketing firm for organic brands.
Little Spoon’s business model is centered on a direct-to-consumer subscription service, delivering meals directly to customers' homes across the United States. This model allows for a direct relationship with consumers, enabling the company to gather feedback and tailor its offerings. Revenue is generated through these subscriptions, with the company having raised significant capital through multiple funding rounds, including a $7 million Series A in 2019, $22 million in 2020, and a $44 million Series B in 2021, primarily led by Valor Equity Partners.
The company's product line has expanded from its initial "Babyblends" to include "Plates" for toddlers, "Biteables" for early finger foods, smoothies, snacks, and "Lunchers". Little Spoon offers over 130 different products featuring more than 100 organic ingredients, some of which are intended to help with palate expansion, like Japanese sweet potato and papaya. The company emphasizes high safety standards, being the first in the U.S. to adopt European Union-aligned safety guidelines for contaminants like heavy metals. Their products are USDA Certified Organic and Clean Label Project certified, and they utilize High-Pressure Processing (HPP) to maintain freshness without preservatives.
Keywords: baby food delivery, kids meal service, organic baby food, direct-to-consumer, subscription box, healthy kids meals, toddler meals, children's nutrition, fresh baby food, food delivery, e-commerce, meal kits, parenting, early childhood nutrition, USDA organic, non-GMO, Clean Label Project, ready-to-eat meals, healthy snacks