Little Labs

Little Labs

Little Labs - Smartwatch Studio.

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DateInvestorsAmountRound
investor investor

€0.0

round

$3.0m

Seed
Total Funding000k
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Little Labs, Inc., operating as Facer, is a Los Angeles-based company established in 2015 that has positioned itself as a significant player in the smartwatch customization market. The company was founded by mobile industry veterans, with Ariel Vardi serving as the Co-founder and CEO. Initially exploring various applications for smartwatches, including a partnership with Fox for a game tied to the movie "The Martian," the company pivoted after observing user behavior. They recognized that users interacted frequently but briefly with their smartwatches, leading to the insight that watch faces, not standalone apps, were the primary engagement point.

Facer operates a platform that allows users to customize their smartwatches with a vast collection of watch faces. The service is available for major smartwatch operating systems, including Apple Watch, Wear OS, and Tizen. The platform functions as a marketplace, offering both free and premium watch faces created by independent designers and major brands. This business model generates revenue through multiple streams. A key source is the Facer Premium subscription, which grants users unlimited access to all watch faces and an ad-free experience. The company also partners with smartwatch original equipment manufacturers (OEMs) to pre-install Facer on devices, expanding its user base. Additionally, Facer provides a 'Facer Creator' tool, which is available for free online and as a desktop application, empowering designers to build and publish their own watch face creations to the platform. A special, invite-only Partner Program allows top designers to monetize their creations.

The company's core product is the Facer platform, accessible via mobile apps. It boasts a library of hundreds of thousands of watch faces. Facer has established partnerships with world-renowned brands to offer official, licensed watch faces, adding exclusive content to its collection. A notable feature is the platform's cross-platform compatibility, allowing designers to create a watch face once and deploy it across different smartwatch ecosystems. In response to evolving technical standards, such as Google's Watch Face Format (WFF) designed to improve battery efficiency on Wear OS devices, Facer has adapted its platform to ensure continued compatibility and performance. The company has secured $3 million in funding from investors including Lowercase Capital, Crosscut Ventures, and Amplify.LA.

Keywords: smartwatch customization, watch faces, digital marketplace, wearable technology, user-generated content, freemium model, brand partnerships, OEM integration, cross-platform software, mobile application

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Investments by Little Labs

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ACQUISITION by Cornerstone OnDemand Sep 2018