Lithic is a fintech startup that provides a comprehensive platform for businesses to create and manage their own credit, debit, or prepaid card products. The company operates in the financial services market, serving a broad range of clients from startups to established businesses looking to streamline their card issuance and management processes.

Lithic's business model is built on direct card network integrations and a native core system, which reduces reliance on third-party providers. This results in improved economics, easier implementations, and a more efficient go-live process. As businesses scale, they can bring the bank relationship, money movement, and program management in-house, providing them with greater control and flexibility.

The company's offerings include virtual and physical card issuance, complete digital wallet control, dispute management, and dynamic spend controls. They also provide a PCI-compliant iFrame solution to protect customer information and reduce PCI DSS requirements. Additionally, Lithic offers flexible Know Your Customer (KYC) and Know Your Business (KYB) modules, which can be integrated seamlessly with existing setups.

Lithic generates revenue by charging businesses for the use of their platform and services. The exact pricing model is not specified, but it is likely based on the volume of cards issued and transactions processed.

Keywords: Fintech, Card Issuance, Digital Wallet, Dispute Management, Direct Card Network Integration, KYC/KYB Modules, PCI-Compliant, Physical and Virtual Cards, Financial Services, Scalable Solutions.