Lionrock Recovery

Lionrock Recovery provides online substance abuse counseling through a secure, HIPAA-compliant platform, enabling clients to access treatment from the privacy of their homes. Founded in 2010 by the father-daughter team of Peter Loeb and Ashley Loeb Blassingame, along with Iain Crabb, the company was born from personal family experiences with addiction. Peter Loeb, the CEO, was motivated to create a more accessible treatment system after losing his sister to opioids and alcohol and supporting his daughter, Ashley, through her own recovery. Ashley Loeb Blassingame, a certified alcohol and drug counselor, co-founded the company following her personal struggles, bringing firsthand experience to its mission.

The company operates on a telehealth business model, offering treatment for substance use disorders (SUDs) via secure video conferencing and a mobile application. This structure primarily serves individuals who require discretion and flexibility, such as working professionals, parents, and residents of small towns. Approximately 85% of Lionrock's clients are employed. Revenue is generated through private health insurance, which is accepted for most plans, and direct private payment packages for those without insurance coverage. The company also partners with corporations through its Lionrock Health division to provide SUD treatment as an employee benefit.

Lionrock's services include Intensive Outpatient (IOP) and Outpatient (OP) levels of care. The treatment methodology is rooted in evidence-based practices like Cognitive Behavioral Therapy (CBT). Each client receives a personalized treatment plan based on an initial assessment, which includes goals and milestones that are updated as treatment progresses. Core services feature individual and group therapy sessions with master-level licensed counselors, remote drug testing, and a mobile app for daily accountability. In addition to its paid services, Lionrock offers a range of free resources, including various support groups (both 12-step and alternatives), recovery workshops, and a mobile social network for peer support. A significant milestone was the company's acquisition by Brightside Health in June 2024, a move intended to expand Brightside's services into substance use disorder treatment. Before the acquisition, Lionrock had secured $7 million in funding in April 2020.

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