Brightside.com is a digital health startup that provides online mental health services, including therapy and psychiatry. The company primarily serves individuals suffering from mental health issues such as depression and anxiety, including those at elevated suicide risk. Operating in the growing telehealth market, Brightside.com leverages technology to deliver personalized care to its clients, regardless of their location.

The business model of Brightside.com is centered around providing 1:1 online therapy and psychiatry services. Clients can choose between therapy, psychiatry, or a combination of both, depending on their needs. The company's providers analyze over 100 data points to determine the most effective treatment plan for each individual. This data-driven approach ensures that the treatment is not only effective but also tolerable for the client.

Brightside.com generates revenue through the fees it charges for its services. Clients can access quick guidance and support from licensed professionals within hours of their request. The company also offers a unique program, Crisis Care, for individuals at elevated suicide risk. This program is based on the Collaborative Assessment and Management of Suicidality (CAMS) framework, a care model backed by 30 years of research.

In summary, Brightside.com is a digital health startup that uses technology to provide personalized, data-driven mental health services to individuals suffering from a range of mental health issues.

Keywords: Digital Health, Telehealth, Online Therapy, Online Psychiatry, Personalized Care, Data-Driven, Mental Health, Depression, Anxiety, Suicide Risk.