Lili.co is a financial technology (fintech) startup that provides a range of financial services to small businesses and entrepreneurs. It operates in the fintech market, offering services such as business banking, smart bookkeeping, unlimited invoices and payments, and tax planning tools. These services are designed to help small businesses manage their finances more efficiently and effectively.

Lili.co is not a bank itself, but it partners with Choice Financial Group, a member of the Federal Deposit Insurance Corporation (FDIC), to provide banking services. This means that the money deposited with Lili.co is insured by the FDIC, providing an extra layer of security for its clients.

The company's business model is centered around providing a comprehensive financial management platform for small businesses. It offers tools for categorizing transactions, generating financial reports, and gaining insights into the financial status of a business. This helps business owners to streamline their operations and make informed financial decisions.

Lili.co makes money by charging for its services. However, it also offers a free tier, which provides basic features and is designed to attract new customers. Once these customers see the value of Lili.co's services, they may choose to upgrade to a paid plan, which offers additional features and benefits.

In summary, Lili.co is a fintech startup that provides a range of financial services to small businesses and entrepreneurs. It operates in partnership with Choice Financial Group and makes money by charging for its services.

Keywords: Fintech, Small Businesses, Entrepreneurs, Financial Services, Business Banking, Bookkeeping, Invoicing, Tax Planning, Financial Reports, FDIC.