Liferaft is a forward-thinking startup that specializes in providing innovative health insurance solutions for small to mid-sized businesses. The company operates in the health insurance market, focusing on Health Reimbursement Arrangements (HRAs). HRAs are employer-funded plans that reimburse employees for medical expenses and health insurance premiums in a tax-advantaged way. Liferaft aims to simplify and modernize the way businesses offer health benefits to their employees, making it more cost-effective and flexible.

Liferaft serves small to mid-sized businesses that are looking for efficient and affordable ways to provide health benefits to their employees. These clients often seek alternatives to traditional group health plans, which can be costly and complex to manage. Liferaft's solutions are particularly appealing to businesses that want to offer competitive benefits without the financial burden of traditional health insurance plans.

The company operates primarily in the United States, navigating the complex landscape of the Affordable Care Act (ACA) compliance. Liferaft's business model revolves around offering various types of HRAs, including Standard Health Reimbursement Arrangements and Minimum Essential Coverage (MEC) plans. These plans help businesses manage their health benefits more effectively while ensuring compliance with ACA regulations.

Liferaft generates revenue by charging businesses for setting up and managing these HRA plans. The company offers a range of services, from consulting on the best type of HRA for a particular business to providing ongoing support and compliance management. By offering these specialized services, Liferaft helps businesses save money on health benefits while providing valuable support to their employees.

In summary, Liferaft is revolutionizing the way small to mid-sized businesses manage health benefits by offering flexible, cost-effective, and compliant HRA solutions.

Keywords: Health Reimbursement Arrangements, HRAs, small businesses, mid-sized businesses, health insurance, ACA compliance, employee benefits, cost-effective, flexible plans, MEC plans.