Kinastic

Kinastic AG operates as a digital health management platform for corporate clients, focusing on improving employee well-being through programs centered on physical activity, nutrition, and mental health. The company was founded in 2016 by Michael Kubli, Alex von Siebenthal, and Jose Miguel Rota. The initial concept, developed during the founders' studies, was to digitize workout planning for fitness studios. This led to a collaboration with Zühlke Engineering to create a smart pin for measuring movement on gym equipment.

Following the onset of the COVID-19 pandemic, Kinastic pivoted to corporate health management to meet growing demand for scalable wellness solutions. The business model is centered on providing a comprehensive service to HR departments, which includes the design and execution of health campaigns, relieving HR teams of the operational burden. Revenue is generated from corporate subscriptions to its platform, which offers a suite of tools to engage employees. A key milestone for the company was a strategic partnership with and investment from AXA, which significantly enhanced its market position and expanded its reach. In 2022, Kinastic merged with VIABZ, a Zurich-based fitness startup, to integrate webinars and live courses into its offerings.

The core product is the Kinastic platform, accessible via web and a mobile app, which acts as a central health portal for companies. It features the "kinastic Coach," an AI-powered digital tool that creates individualized programs for employees based on their specific wellness goals. The platform includes a vast library of over 500 exercises, 1,000 recipes, meditations, and educational content. It also allows companies to integrate their own health initiatives and communicate them through the app. To drive engagement, Kinastic offers customizable challenges and ensures user privacy by separating corporate and personal data. The platform supports wearable device integration to sync activity data automatically. The company serves a range of clients from small and medium-sized enterprises to large multinational corporations, primarily in the DACH region.

Keywords: corporate wellness, employee health, digital health platform, workplace well-being, health management, B2B SaaS, mental health, employee engagement, corporate fitness, nutrition app, digital coaching, occupational health, AI health coach, employee benefits, health promotion, Kinastic Coach, VIABZ, corporate health campaigns, HR solutions, employee assistance program