Jetty is a financial services startup that focuses on the real estate market, specifically catering to both property owners and renters. The company operates in the property rental sector, offering innovative financial products designed to make renting easier and more affordable. Jetty's primary clients include property management companies and individual renters.

For property owners and managers, Jetty provides services that help increase protection and reduce bad debt. This includes products like security deposit alternatives and renters insurance. By offering these services, Jetty helps property owners fill more units and improve their net operating income (NOI). Lower move-in costs for renters lead to higher lease conversion rates, meaning more prospective tenants end up signing leases.

For renters, Jetty offers solutions that make moving in more affordable. Instead of paying a large security deposit upfront, renters can choose between a low upfront payment or an even lower monthly fee. This flexibility makes it easier for renters to move into new properties without the financial strain of traditional security deposits.

Jetty's business model is based on providing these financial products and services to both property owners and renters. The company makes money through the fees it charges for its security deposit alternatives and renters insurance. By partnering with some of the best names in the industry, Jetty ensures reliable service and attention to detail, making it a trusted partner for property managers and a helpful resource for renters.

In summary, Jetty is revolutionizing the rental market by offering financial products that benefit both property owners and renters. Its innovative approach helps property owners reduce bad debt and increase lease conversions, while making renting more affordable for tenants.

Keywords: financial services, real estate, property owners, renters, security deposit, renters insurance, lease conversion, bad debt, affordable renting, property management.