InfinityAR
Offers augmented reality software which turns any device into content augmentation platform using hardware.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor investor | €0.0 | round | |
| investor investor investor | €0.0 Valuation: €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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InfinityAR, an Israeli company founded in 2012 by Moshe Hogeg, specialized in developing a software-based augmented reality engine. In 2014, the company shifted its focus to become an open platform for AR application developers, with Motti Kushnir as CEO and Matan Protter as CTO joining the team. Kushnir brought extensive experience in the software industry, having specialized in product development, marketing, and business strategy in the US, European, and Chinese markets.
The company's core business revolved around providing a software development kit (SDK) that allowed developers to create AR applications for mobile devices and wearables. InfinityAR's technology was designed to transform any device with basic stereoscopic cameras into a content augmentation platform. This was achieved through an advanced software engine that created accurate 3D digital representations of a user's physical environment. A key feature was its inside-out Simultaneous Localization and Mapping (SLAM) solution, which enabled users to interact with augmented content using natural hand movements.
The business model targeted application developers and original equipment manufacturers (OEMs), providing them with a platform to build and integrate rich AR experiences. The company's technology was seen as a potential game-changer for industries like gaming and e-commerce. A significant milestone was the company's acquisition by Chinese e-commerce giant Alibaba in March 2019 for over $10 million. Prior to the full acquisition, Alibaba had already been a major investor, leading an $18 million funding round in 2016. Following the acquisition, the InfinityAR team was integrated into Alibaba's Israel Machine Vision Laboratory to continue advancing technologies in computer vision, sensor fusion, and navigation.
Keywords: augmented reality engine, SLAM solution, computer vision, sensor fusion, mobile AR, wearable technology, developer platform, SDK, 3D scene representation, inside-out tracking, content augmentation, mixed reality, Moshe Hogeg, Motti Kushnir, Matan Protter, Alibaba acquisition, Israel Machine Vision Laboratory, gesture control, AR software, digital environment