In&motion is a pioneering company specializing in the development and industrialization of smart wearable airbag systems designed to enhance personal safety across various high-risk activities. The company operates in the personal protection market, focusing on sectors such as motorcycling, horse riding, and skiing. In&motion's primary clients include individual consumers who participate in these activities, as well as professional athletes and sports organizations.

The core of In&motion's business model revolves around the engineering and production of advanced airbag vests. These vests are equipped with embedded technology that autonomously detects falls or accidents and inflates the airbag to protect the user from injury. The company offers different products tailored to specific activities: MotoGP riders and motorcyclists can benefit from the Moto Airbag Vest, horse riders have access to a mechanical triggering system, and skiers can use the Ski Airbag Vest.

In&motion generates revenue through the sale of these airbag vests and related accessories, such as airbag recharges and inflators. Additionally, the company offers a membership program that provides users with ongoing support, product updates, and maintenance services. This subscription-based model ensures a steady stream of recurring income while fostering customer loyalty and engagement.

The company has also received co-funding from the Horizon 2020 program of the European Union, which supports research and innovation projects. This backing highlights the innovative nature of In&motion's technology and its potential to revolutionize personal protection systems.

In summary, In&motion is at the forefront of smart protection solutions, offering highly ergonomic and adaptable airbag systems that significantly improve safety for motorcyclists, horse riders, and skiers.

Keywords: smart airbag systems, personal protection, motorcycling, horse riding, skiing, wearable technology, safety, innovation, membership model, Horizon 2020.