In Loco Media
Mobile media and data platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
* | N/A | - | |
| Total Funding | 000k | ||
In Loco Media was a Brazilian mobile advertising company that pioneered the use of high-precision indoor geolocation technology. The company developed a proprietary technology capable of locating smartphones with an accuracy of one to three meters, without relying on GPS, Wi-Fi, or Bluetooth. This allowed them to deliver highly targeted and contextualized advertisements to mobile users within specific indoor environments, such as stores, malls, and airports.
The company operated as a mobile ad network, partnering with over 600 applications to reach a base of more than 55 million users. Its business model was centered on offering advertisers the ability to segment audiences with a high degree of accuracy, thereby increasing the effectiveness of their mobile campaigns. Clients were typically businesses looking to leverage location-based marketing to drive foot traffic and sales.
In August 2020, the In Loco Media division, the company's advertising arm, was acquired by Magazine Luiza, a major Brazilian retail company. This strategic acquisition aimed to enhance Magazine Luiza's own advertising capabilities and marketplace. The parent company, In Loco, continued to operate, focusing on other applications for its core location technology beyond advertising.
Keywords: mobile advertising, ad network, indoor geolocation, location-based marketing, adtech, contextual advertising, mobile marketing, audience segmentation, retail tech, Brazilian startup