HypeLab is a dynamic startup operating in the rapidly evolving web3 market, which involves decentralized internet applications built on blockchain technology. The company primarily serves two types of clients: publishers and advertisers. For publishers, HypeLab offers solutions to monetize their applications (dApps) by integrating ads, thereby creating a new, sustainable revenue stream. This allows developers to focus on growth without the complexities typically associated with ad monetization.

For advertisers, HypeLab provides a performance ads network designed to help them acquire new, loyal users. By leveraging intelligent user acquisition strategies, advertisers can effectively grow their web3 user base and increase their revenue. HypeLab uses blockchain data to identify and target the most relevant users for these advertisers, ensuring higher engagement and conversion rates.

HypeLab's business model revolves around providing these ad network services to both publishers and advertisers. The company makes money by taking a cut of the ad revenue generated through its platform. This model not only incentivizes HypeLab to optimize ad performance but also aligns its success with that of its clients.

In summary, HypeLab is a performance ads network that leverages web3 technology to help publishers monetize their dApps and advertisers acquire new users. By focusing on intelligent user acquisition and blockchain data, HypeLab aims to drive growth and revenue for its clients in the web3 ecosystem.

Keywords: web3, blockchain, dApps, ad monetization, user acquisition, performance ads, publishers, advertisers, revenue stream, intelligent targeting.