Hum.works is a startup that specializes in customer data intelligence for associations, societies, and B2B media organizations. The company offers a platform called Hum CDP (Customer Data Platform) that helps these organizations create personalized experiences for their members, partners, and subscribers. By aggregating data from various systems into one unified platform, Hum enables its clients to better understand their audience, run targeted campaigns, and uncover new revenue opportunities.

Hum operates in the market of digital transformation and audience intelligence, focusing primarily on associations and B2B media organizations. The business model is service-oriented, providing a full-service implementation of its platform. This includes building targeted audience segments, running campaigns, and offering training and support to the client's team. Hum also identifies new revenue growth opportunities through sponsored media programs, which it creates and sells to sponsors on behalf of its clients.

The company makes money by sharing in the new revenue streams generated from these sponsored media programs. Essentially, Hum does the heavy lifting of data gathering and campaign execution, allowing its clients to open new revenue lines without significant effort or risk.

In summary, Hum.works leverages customer data to help associations and B2B media organizations grow by creating personalized audience experiences and uncovering new revenue opportunities.

Keywords: Customer Data Platform, Audience Intelligence, Associations, B2B Media, Digital Transformation, Revenue Growth, Sponsored Media, Targeted Campaigns, Data Aggregation, Personalized Experiences.