Huemen
Huemen is a direct-to-consumer aesthetics company that gives men access to products that are designed and formulated for their needs.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Seed | ||
| Total Funding | 000k | ||
Huemen operates as the in-house design agency for HARMAN International, a subsidiary of Samsung, functioning as a distinct entity to serve both its parent company and external clients. The agency was formed through the consolidation of HARMAN's existing design teams to streamline the creative process across the company's diverse brand portfolio. Led by Christian Schluender, the Vice President and General Manager of Global Design, Huemen's core philosophy is a human-centric approach, aiming to create meaningful and emotional connections between users and products.
The firm's business model is structured to function as both an internal design resource and an external-facing agency. For HARMAN, Huemen provides an intimate understanding of its various brands, including JBL, Harman Kardon, and Mark Levinson, ensuring product designs align with each brand's specific identity and language. For external clients, which range from startups to Fortune 500 companies like Ford, AT&T, and Microsoft, Huemen offers its expertise in developing comprehensive user experiences. This dual structure allows the agency to leverage the deep technical knowledge and resources of HARMAN while competing as a standalone design powerhouse.
Huemen's service offerings are extensive, covering research, design, and brand communication. The agency's capabilities include user experience strategy, industrial and digital design, customer experience transformation, and brand identity development. They engage in every phase of the design process, from initial research and opportunity mapping to concept development, packaging, and creating the out-of-box experience. A key differentiator is their focus on designing holistic experiences rather than just physical devices, integrating hardware and software to create seamless user journeys. This is exemplified in their work on automotive in-cabin systems and consumer audio products, where the goal is an intuitive and immersive interaction.
With a global presence, the agency boasts a team of over 250 professionals across studios in New York City, Detroit, Munich, Shenzhen, and other locations. This international and multidisciplinary team of researchers, strategists, and designers has garnered significant industry recognition, winning hundreds of awards from prestigious bodies like iF, Red Dot, and CES.
Keywords: in-house design agency, human-centric design, user experience design, industrial design, digital design, brand identity, customer experience transformation, HARMAN, JBL, Harman Kardon, automotive design, consumer electronics design, product design services, experience design, user research, interaction design, packaging design, design strategy, mobility user experience, data visualization, creative agency