Home24

Home24 is a Berlin-based e-commerce company specializing in home and living products, with a strong presence across continental Europe and Brazil. Founded in 2009, the company has established itself as a leading online retailer for furniture, lighting, and home accessories, offering an extensive assortment of over 250,000 items sourced from more than 1,000 suppliers. Home24 operates a hybrid business model, combining a robust digital platform with several physical showrooms in Germany and Austria, allowing customers to experience products firsthand before purchasing online.

The company’s product range spans large and small furniture pieces, décor, and accessories, catering to diverse tastes and budgets. Home24 differentiates itself through a dual sourcing strategy: it offers both third-party, drop-shipped products and private label goods directly sourced from manufacturers. This approach enables a broad, curated selection with competitive pricing, short delivery times, and minimal inventory risk. The private label segment, in particular, supports higher margins and greater control over quality and customer satisfaction.

Home24 leverages advanced data analytics to personalize recommendations and optimize customer experience, integrating technology and creativity to meet evolving consumer needs. Its end-to-end automated fulfillment platform ensures efficient logistics and scalable operations. The company’s international footprint covers Germany, France, Austria, the Netherlands, Switzerland, Belgium, Italy, and Brazil, operating under the Home24 and Mobly brands.

Keywords: e-commerce, home furnishings, online furniture, hybrid retail, private label, Berlin, showrooms, Europe, Brazil, digital platform, data analytics, interior design, logistics, Mobly, Home24, home accessories, furniture retail, automation, customer experience, supply chain, innovation