Higo.io is a Mexican startup that provides a B2B (business-to-business) payments platform. The company's primary mission is to enhance the liquidity of small and medium-sized enterprises (SMEs), particularly during the pandemic. Higo.io's platform gives businesses control and visibility over their accounts receivable and payable, streamlining their payment and collection cycles.

The platform is designed to serve a broad range of businesses, with over 500 companies already using Higo.io to manage their cash inflows and outflows. It allows businesses to send payment notifications, manage early payment programs, and offer card payments. The platform also automates invoice receipt, approval, and payment, saving businesses up to 75% of the time spent on accounts payable.

Higo.io operates in the financial technology market, combining the agility of a startup with high financial standards. The company has attracted significant investment, raising $23 million in a Series A funding round led by Accel, following a seed funding round of $3.3 million. This funding will be used to expand the team and grow the business.

The company's business model revolves around providing a software solution to liquidity problems. By offering a platform that simplifies and accelerates payment processes, Higo.io is able to attract businesses looking to improve their cash flow management. The company likely generates revenue through a subscription model or transaction fees.

Keywords: B2B Payments, Financial Technology, Liquidity, SMEs, Accounts Receivable, Accounts Payable, Cash Flow Management, Startup, Investment, Invoice Automation.