Hi Group is a fintech startup that aims to revolutionize payroll and cash flow management for businesses. The company offers innovative financial products designed to improve the financial wellbeing of employees while simultaneously enhancing the cash flow of employers. Hi Group operates primarily in the business-to-business (B2B) market, serving employers who are looking to optimize their payroll processes and provide better financial benefits to their employees.

The company's main products include:

1. **Hi Weekly**: This product allows employees to access their earned wages on a weekly basis, rather than waiting for the traditional monthly or bi-weekly payroll cycle. This helps employees manage their finances better and reduces financial stress.

2. **Hi Anytime**: This service provides real-time access to earned wages via a card, which has a spending limit based on the employee's earnings. This allows employees to access their money as they earn it, offering greater financial flexibility.

3. **Hi Working Capital**: This product helps employers improve their cash flow by deferring salary payments by 8 to 12 weeks. This means businesses can retain more cash on hand for a longer period, which can be used for other operational needs or investments.

Hi Group's business model is centered around providing these financial services to employers, who in turn offer them as benefits to their employees. The company makes money by charging employers for the use of its financial products and services. Importantly, Hi Group does not charge employees for accessing their earned wages, ensuring that the financial benefits are directly felt by the workforce.

By offering these innovative payroll solutions, Hi Group helps businesses attract and retain top talent, increase productivity, and improve overall employee satisfaction. The company positions itself as a key player in the financial technology sector, focusing on enhancing both employer and employee financial health.

**Keywords**: fintech, payroll, cash flow, employee benefits, financial wellbeing, real-time pay, working capital, B2B, salary deferral, financial freedom.