Halfdays is a startup focused on revolutionizing the outdoor apparel market for women. The company specializes in creating high-quality, stylish, and functional outerwear and base layers designed specifically for women who enjoy outdoor activities like skiing. Halfdays aims to eliminate the common trade-offs women face between function, fit, and style in outdoor gear.

The company operates in the outdoor apparel market, targeting modern, fashion-conscious women who seek both performance and aesthetics in their clothing. Halfdays' product line includes items such as the Aston Belted Jacket, Lawrence Jacket, Alessandra Pant, Johnson Top, and Sophia Leggings. These products are designed with a minimalist and street-style aesthetic, ensuring they are both trendy and practical.

Halfdays employs a direct-to-consumer business model, primarily selling its products through its website, halfdays.com. This model allows the company to maintain control over its brand and customer experience while also reducing costs associated with traditional retail channels. The company generates revenue by selling its outerwear and base layers directly to consumers, offering free shipping and returns within the United States to enhance customer satisfaction.

In addition to its core product offerings, Halfdays engages with its community through newsletters, social media, and events like ski days and parties. This helps to build a loyal customer base and foster a sense of community among its users.

Overall, Halfdays is committed to providing sustainable, stylish, and functional outdoor gear for women, ensuring they never have to compromise on any aspect of their apparel.

Keywords: women's outerwear, ski apparel, direct-to-consumer, stylish, functional, minimalist, street-style, sustainable, high-quality, community-focused.