Granolín

Granolín

Keto, vegan, and plant-based functional food products.

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Granolín is a Chilean food-tech company founded in 2017 by Flavia Torrent, specializing in healthy and functional food products. The company’s creation was inspired by Torrent's experiences in Australia, where she discovered healthy food options like granola. Upon returning to Chile and noticing a lack of healthy, low-sugar options in supermarkets, she began producing her own granola at her parents' home.

An industrial engineer by training, Torrent initially worked as a financial analyst for LATAM Airlines before dedicating herself fully to Granolín in 2019, using personal savings and selling assets to finance the venture. The business started with direct sales to friends and family before expanding. A significant milestone was the establishment of its first production plant in 2022 with a nearly US$500,000 investment. Recently, Eugenio Gómez-Lobo, an agricultural engineer with over 25 years of experience, joined as a late co-founder and COO to support the company's operational strategy and international expansion.

Granolín operates on an omnichannel business model, including retail distribution in major supermarket chains, institutional B2B alliances, and a direct-to-consumer e-commerce platform which also serves for market testing. The company's product line includes granolas, mueslis, and protein bars that are Keto, vegan, gluten-free, and plant-based. They pioneered the first Keto granola and a line of low-carb KETO PROTEIN bars in Chile. A key innovation is BioShield-G, a natural, hydro-phobic coating made from biopolymers and oligosaccharides, designed to extend the shelf life of snacks and cereals by up to 50%, preserving nutritional value and texture. All products use clean labels and sustainable packaging.

The company targets health-conscious consumers who prioritize functional benefits and transparent ingredients. After being named Best SME Supplier of the Year 2024 by Walmart Chile, Granolín received the "Golden Ticket," facilitating its expansion into over 430 Walmart stores in Mexico and 135 in Central America. To fund this growth, Granolín opened a US$1.5 million seed round, with plans to reach US$10 million in sales and enter the U.S. market by 2027.

Keywords: healthy snacks, functional foods, Keto products, plant-based foods, food technology, natural ingredients, clean label, sustainable packaging, granola, protein bars, food innovation, BioShield-G, retail food products, e-commerce food, Latin American market, food manufacturing, omnichannel retail, gluten-free, vegan foods, low-carb diet

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