Gowid

Gowid is a fintech company based in Seoul, South Korea that provides financial solutions specifically tailored for startups. Founded in 2013 and led by CEO Kim Hyang-gi, the company pivoted to its current fintech focus in 2019.

The company's core offerings include high-limit corporate credit cards, automated expense management software, and IT equipment subscription services. It aims to solve common financial hurdles for startups, such as securing adequate credit lines based on growth potential rather than past financial statements, managing operational expenses efficiently, and reducing large upfront costs for IT hardware like MacBooks. Gowid's credit assessment model analyzes real-time data to offer credit limits that align with a startup's growth trajectory. The expense management service is provided for free to corporate card users, allowing for real-time tracking of payments, simplified submission of expense reports through a mobile app, and streamlined financial administration.

Additionally, Gowid offers an IT subscription service, enabling startups to lease equipment at a monthly rate, thereby preserving capital for core business growth. The company also provides discounts on SaaS products and other benefits to support its clients. Since its launch, Gowid has served over 3,000 startups and has been recognized by KPMG as one of the top 100 global fintech companies.

Keywords: corporate cards, expense management, startup financing, fintech, IT subscription, SaaS marketplace, credit solutions, cost management, financial services, business expense cards, receipt management, asset management, B2B finance, spend management, corporate credit, startup credit, financial technology, Seoul, South Korea, business credit