Class101

Class101 operates as a global online learning platform with its roots in South Korea, providing a subscription-based service for a diverse range of creative and practical skills. Founded in 2015 by a group of students from Ulsan Institute of Science and Technology (UNIST), the company initially launched as a tutoring mediation service called 'Pedaling'. The pivot to the Class101 model occurred in 2017, with the official service launching in March 2018.

The platform primarily serves individuals seeking to learn new hobbies and skills, as well as creators who want to monetize their expertise by offering courses. Its business model centers on a subscription service, CLASS101+, which grants users unlimited access to a vast library of over 5,500 classes across more than 140 categories. These categories include arts, crafts, digital drawing, cooking, and career development. Revenue is generated from these user subscriptions and the company also offers corporate subscription services for employee training.

Class101's service is designed as a creator-centric platform where experts can build a following and generate income. A key feature is the 'Creator Home,' a customized page that integrates classes, community interactions, and merchandise sales. To ensure global reach, the company utilizes artificial intelligence and Neural Machine Translation (NMT) to provide subtitles in English, Japanese, and Korean for its extensive catalog, breaking down language barriers for its users. This strategy supports its vision of building a world where people can live doing what they love, fostering a cycle where learners, or 'Classmates,' can eventually become creators themselves.

Keywords: online learning, creator economy, e-learning platform, subscription service, creative skills, digital art, hobby classes, online courses, skill development, global education