GoodTrust, Inc., headquartered in Palo Alto, CA, is a pioneering company that offers digital estate planning and digital legacy management services. The company operates in the growing market of digital estate management, catering to individuals who want to organize and secure their important information and preserve their digital lives. GoodTrust's primary clients include individuals looking to create legal wills, directives, and manage their digital assets, as well as businesses seeking to offer these services to their employees or customers.

GoodTrust provides a comprehensive suite of services through its platform, including the creation of legal wills and directives in less than 15 minutes, digital vaults for secure storage of important documents, and a unique feature that allows users to animate photos and bring them to life. The platform also offers a Digital Executor service to ensure that a user's digital life is managed according to their wishes after they pass away.

The business model of GoodTrust is based on a freemium approach, where users can start with a free plan that includes basic features. For more advanced services, such as additional photo animations or enhanced security features, users can upgrade to paid plans. This tiered subscription model allows GoodTrust to generate recurring revenue while providing value to a wide range of customers.

GoodTrust makes money through these subscription fees and potentially through partnerships with businesses that integrate GoodTrust's services into their employee benefits or customer offerings. The company emphasizes security, using AES 256 encryption to protect user data, which is the same level of security approved by the U.S. National Security Agency for top-secret information.

In summary, GoodTrust is a forward-thinking company that addresses the modern need for digital estate planning and legacy management, providing secure, user-friendly solutions for individuals and businesses alike.

Keywords: digital estate planning, digital legacy, secure storage, legal wills, directives, digital vault, photo animation, Digital Executor, freemium model, AES 256 encryption.