Glede.app is a Norwegian startup that operates in the digital gift card market. The company provides a platform for businesses to give gift cards that can be used anywhere, both in-store and online. This service is currently being used by over 2000 Norwegian companies. The gift cards from Glede can be used at any location that accepts Mastercard, providing the recipient with a wide range of options.

The business model of Glede is straightforward. Companies purchase digital gift cards from Glede, which they can then distribute to their employees, clients, or customers. The gift cards can be sent via SMS or email, eliminating the need for physical address information. This makes the process of giving gift cards quick and easy, with the ability to upload recipients from an Excel list and pay by card or invoice.

Glede's gift cards are also sustainable and reduce unnecessary waste, as they are entirely digital and can be used from a mobile device. This makes it almost impossible to forget or lose them. The recipient can also choose to donate the gift amount to one of Glede's donation partners, adding a philanthropic aspect to the service.

In terms of revenue, Glede likely makes money from the sale of the digital gift cards, possibly charging a commission or fee on each transaction.

Keywords: Digital Gift Cards, Norwegian Market, Mastercard Acceptance, Business-to-Business, Email/SMS Delivery, Excel Integration, Sustainable, Mobile Usage, Philanthropy, Commission-based Revenue.