GetVantage

GetVantage, established in 2019, operates as a fintech platform providing non-dilutive financing to small and medium-sized enterprises (SMEs) and startups in India. The company was founded by Bhavik Vasa, Amit Srivastava, and Sachin Tagra. Vasa, the CEO, has over 17 years of experience in fintech, e-commerce, and digital payments, and was previously the Chief Growth Officer at ItzCash. His idea for GetVantage was sparked by observing 'ad for equity' models, which led him to envision a better financing alternative for founders. Co-founder and CTO Amit Srivastava is an entrepreneur with a background in financial services and technology, having served as COO and CTO at various companies, including Startupbootcamp. Both founders' experiences as entrepreneurs shaped their founder-first approach, recognizing that equity is a founder's most valuable asset.

The core of GetVantage's business is revenue-based financing (RBF), a model where the company provides capital to businesses in exchange for a percentage of their future revenues. This allows businesses to secure growth funding without diluting equity, offering personal guarantees, or giving up board seats. The company uses a proprietary machine-learning algorithm to analyze a business's sales, marketing, and accounting data to make data-driven investment decisions. The application process is streamlined; businesses connect their existing revenue and digital marketing accounts to the platform, enabling a term sheet to be offered within weeks.

GetVantage provides funding ranging from INR 5 lakhs to INR 20 crore (approximately $10,000 to over $2 million). Instead of interest, the company charges a single flat fee. Repayments are flexible, collected as a small, pre-agreed share of a business's daily revenues, meaning repayments fluctuate with sales performance. The firm primarily serves digital-first businesses across more than 25 sectors, including e-commerce, D2C brands, B2B SaaS, edtech, and healthtech. In May 2023, GetVantage obtained a Non-Banking Financial Company (NBFC) license from the Reserve Bank of India for its division, GetGrowth Capital, allowing it to further scale its financing operations.

Since its inception, the company has raised over $41 million in funding from investors such as Chiratae Ventures, Dream Incubator, Varanium Nexgen Fintech Fund, and Sony Innovation Fund. In addition to RBF, the company has expanded its product suite to include fixed-term loans, working capital demand loans, and marketplace seller financing to meet diverse business needs. GetVantage has also launched targeted initiatives, including the Rise-Up Fund, which allocates Rs 100 crore to support women entrepreneurs.

Keywords: revenue-based financing, non-dilutive funding, fintech, SME financing, startup funding, growth capital, e-commerce funding, SaaS funding, embedded finance, founder-friendly capital, working capital loans, digital business financing, cash flow based financing, alternative finance, India, Bhavik Vasa, Amit Srivastava, data-driven lending, business growth solutions, equity-free capital