Magic.link is a startup that specializes in providing secure, passwordless authentication solutions for web and mobile applications. The company operates in the cybersecurity and digital identity market, focusing on enhancing user experience and security by eliminating the need for traditional passwords. Magic.link serves a diverse range of clients, including developers, businesses, and enterprises that require secure and seamless user authentication for their applications.

The core of Magic.link's business model revolves around offering a "wallet as a service" platform. This platform allows users to sign in to various applications using secure, passwordless methods such as magic links sent via email or SMS. By doing so, Magic.link helps its clients reduce the risk of security breaches associated with password-based systems and improve user retention by simplifying the login process.

Magic.link generates revenue through a subscription-based model. Clients pay for access to the platform's authentication services, which include features like continuous risk and compliance monitoring, real-time service status updates, and integration with various data processing and tracking tools. The company ensures high availability and reliability of its services, boasting impressive uptime metrics across its API, dashboard, and other critical components.

In summary, Magic.link is a forward-thinking startup that addresses the growing need for secure, passwordless authentication solutions in the digital age. By offering a robust and reliable platform, the company helps its clients enhance security, streamline user experiences, and maintain compliance with industry standards.

Keywords: passwordless authentication, cybersecurity, digital identity, wallet as a service, secure login, user experience, risk monitoring, compliance, subscription model, uptime reliability.