Flores Online
Online flowers and gifts company in Brazil.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Growth Equity VC | ||
| Total Funding | 000k | ||
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Flores Online operates as a pioneering e-commerce platform for flowers and gifts in Brazil, establishing its presence in 1998 during the initial internet boom in the country. The company was founded by the Casarini family, with Eduardo Casarini being a key figure in its creation. His journey into e-commerce began at a time when few retailers ventured online, demonstrating a forward-thinking approach to business. Over the years, Eduardo has transitioned from leading Flores Online to also helping new entrepreneurs, co-founding the accelerator Strive to support early-stage startups.
The business model centers on providing a wide selection of flowers and personalized gifts with nationwide delivery. The company's revenue is generated directly from the sale of these products to consumers through its website. The target market includes individuals seeking gifts for special occasions, as well as corporate clients. A significant strategic shift for the company has been its evolution from a pure-play flower shop to a comprehensive gift provider. This transition means that while flowers remain a core product, they now represent less than half of the company's total revenue, with a growing emphasis on gift combinations that include items like beverages, chocolates, and other presents.
Flores Online's product catalog is extensive, featuring not only a variety of floral arrangements but also premium branded gifts such as chocolates, beverages, and beauty products from well-known brands like Lindt, Chandon, and L'Occitane. A key feature of its service is a sophisticated logistics network that ensures freshness and timely delivery. For the Greater São Paulo area, the company offers same-day delivery, a crucial element for perishable goods. For other locations across Brazil, it utilizes a network of over 4,000 registered local florists to fulfill orders, ensuring that products are prepared and delivered locally to maintain quality and speed. This operational structure allows the company to handle a large volume of orders, reaching approximately 650 deliveries daily.
Keywords: flower delivery, online gift shop, e-commerce Brazil, personalized gifts, floral arrangements, gourmet baskets, corporate gifting, same-day delivery, Casarini family, Brazilian startups, online retail, gift delivery service, premium gifts, chocolate delivery, beverage gifts, beauty products online, event gifting, special occasion gifts, flower logistics, national delivery