Flipp

Flipp is a retail technology company that is reinventing the way people shop with its next-generation digital shopping marketplace. The company specializes in transforming static weekly circulars into interactive digital experiences, enhancing sales and promotional stories for retailers and consumer packaged goods (CPG) brands. Flipp serves over 90% of the largest retailers in North America, connecting their digital content to millions of engaged shoppers across the continent.

Operating in the retail technology market, Flipp's business model revolves around providing a platform that enhances visual merchandising content, making it more engaging and effective in driving purchasing decisions. The company generates revenue by partnering with retailers and CPG brands, offering them tools to better reach consumers as media consumption shifts from traditional to digital channels.

Flipp's platform is designed to make weekly shopping experiences more interactive and engaging, thereby increasing customer engagement and driving sales. The company prides itself on its tight-knit team and unique culture, which it has successfully maintained even as it has grown.

Keywords: retail technology, digital shopping marketplace, interactive experiences, visual merchandising, North America, CPG brands, sales enhancement, promotional stories, digital content, consumer engagement.