FittingBox

FittingBox was founded in 2006 by Benjamin Hakoun and Ariel Choukroun, who developed the first digital mirror for trying on eyewear online using augmented reality.

The company operates on a B2B model, serving over 4,000 businesses, including major international optical and luxury brands. Its business is structured around four main pillars. The first is a virtual try-on solution that generated over 120 million try-ons in 2022, featuring true-to-life sizing and a "Frame Removal" tool for existing glasses wearers. The second pillar is the world's largest database of digital frames, containing approximately 135,000 3D and photo-realistic models. The third is an "Optical Toolbox" which provides digital tools for eye care professionals, such as lens simulators and online pupillary distance measurement tools. The final pillar is an Open Innovation Program, which facilitates collaboration with industry partners to develop new products.

Based in France, the company employs over 100 people and was a recipient of the national I-Nov competition award from BPI France.

Keywords: virtual try-on, augmented reality, digital frames, eyewear technology, optical solutions, pupillary distance, VTO, 3D frames, lens simulation, B2B