Ditto
DITTO.com is an eCommerce site for designer eyewear with patented technology where the right pair comes to you like magic..
| Date | Investors | Amount | Round |
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| - | investor investor | €0.0 | round |
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| N/A | €0.0 | round | |
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* | N/A | Acquisition | |
| Total Funding | 000k | ||
Ditto, founded in 2011 by Kate Endress, Sergey Surkov, and Dmitry Kornilov, specializes in virtual try-on technology for the eyewear industry. The company emerged from Endress's personal experience as an avid online shopper who found purchasing eyewear online challenging due to the importance of fit. Her background as a collegiate basketball player and her entrepreneurial studies at Ball State University and Stanford's Graduate School of Business provided a foundation of perseverance and a passion for building new solutions. At Stanford, she connected with co-founders Surkov and Kornilov, both former software engineers, to develop the technology to address this market gap.
The company's core offering is a sophisticated augmented reality platform that allows customers to create a 3D virtual model of their face using their device's camera. This enables them to see how different frames fit from multiple angles, significantly improving the online shopping experience. Ditto's business model is B2B, licensing its virtual try-on technology to eyewear retailers, brands, and eyecare professionals. This technology is designed to be integrated into their clients' e-commerce platforms and in-store experiences, serving major retailers like Specsavers and Zenni Optical. The platform also uses artificial intelligence to provide frame recommendations based on a user's facial features and style preferences.
A significant milestone in Ditto's history was its acquisition by 1-800 Contacts in October 2021, which led to its integration into Luna Solutions, a new entity combining various vision technologies. Subsequently, in October 2023, Fittingbox, a European leader in virtual try-on technology, acquired Ditto from Luna Solutions. This strategic acquisition was aimed at combining Fittingbox's leadership in live VTO with Ditto's strength in recorded VTO experiences, creating the largest digital glasses database and customer portfolio in the industry. Following the acquisition, Luna's parent company, CNT Holdings, became a shareholder in Fittingbox.
Keywords: virtual try-on, eyewear technology, augmented reality, B2B SaaS, digital eyewear, e-commerce solutions, frame recommendation, facial scanning, optical technology, retail tech