Finova Capital is a financial services company based in Jaipur, India, founded by Mr. Mohit Sahney and Mrs. Sunita Sahney in 2015. The company operates as a Non-Banking Financial Company (NBFC), a type of financial institution that provides banking services without holding a banking license. Finova Capital is licensed by the Reserve Bank of India, the country's central banking institution.

The company's primary mission is to support micro and small-medium enterprises (MSMEs), which are small businesses that play a crucial role in the Indian economy. Finova Capital believes that by providing financial support and opportunities to these businesses, they can contribute significantly to economic growth and community transformation.

Finova Capital primarily serves financially excluded, unorganized, and unreached MSME sectors. These are businesses that typically have difficulty accessing traditional banking services due to their size, location, or lack of formal business structures. The company aims to make finance available at a reasonable cost and in a transparent manner to these businesses.

The company's business model revolves around providing loans to both urban and rural poor to meet their productive requirements in starting a new business or growing an existing one. Whether a client needs funds to refurbish a property, purchase an asset, or simply requires working capital, Finova Capital aims to provide the necessary financial assistance.

In summary, Finova Capital is a financial services provider that focuses on supporting underserved micro and small-medium enterprises in India by providing accessible and affordable loans.

Keywords: Finova Capital, financial services, Non-Banking Financial Company, Reserve Bank of India, micro and small-medium enterprises, financially excluded sectors, unorganized sectors, unreached sectors, loans, Indian economy.