Fair is a financial technology company that offers ethical and transparent online banking services. Unlike traditional banks, Fair operates in partnership with Coastal Community Bank, which provides the depository banking services. This means that while Fair handles the technology and customer interface, Coastal Community Bank holds and insures the deposits, ensuring they are protected under FDIC regulations.

Fair primarily serves individuals who are looking for a more transparent and ethical banking experience. This includes people who are frustrated with hidden fees and lack of clarity from traditional banks. Fair's market is the online banking sector, which has been growing rapidly as more consumers seek digital solutions for their financial needs.

The business model of Fair revolves around a membership system. Customers pay a membership fee to access Fair's suite of financial services, which includes not only banking but also investment opportunities through Fair Invest, LLC. This membership model allows Fair to offer competitive rates and fewer fees compared to traditional banks, as they are not reliant on fee-based revenue.

Fair makes money through these membership fees and by offering investment products. For example, Fair Invest, LLC provides investment opportunities with a stated 4% dividend return, although this rate is subject to change and not guaranteed. By charging for membership and offering investment services, Fair creates multiple revenue streams while maintaining a focus on transparency and customer satisfaction.

In summary, Fair is a fintech company that provides ethical and transparent online banking and investment services through a membership model. It partners with Coastal Community Bank for depository services and focuses on serving individuals seeking a clear and fair banking experience.

Keywords: fintech, ethical banking, transparent services, online banking, membership model, investment opportunities, Coastal Community Bank, FDIC insured, financial technology, customer-focused.