Eternally, accessible via myeternally.com, is a forward-thinking startup dedicated to helping individuals plan for end-of-life care. The company operates in the healthcare and wellness market, focusing on providing peace of mind and control over future medical decisions. Eternally serves a diverse clientele, including individuals who wish to document their healthcare preferences and families looking to ensure their loved ones' wishes are respected during critical times.

The core service offered by Eternally is the creation and management of Advance Directives. These are legal documents that outline a person's preferences for medical treatment if they become unable to communicate their decisions. By appointing a proxy and clearly documenting their wishes, clients can ensure that their healthcare preferences are honored, reducing the emotional and logistical burden on their families.

Eternally's business model revolves around a subscription-based service. Clients pay a recurring fee to access the platform, where they can create, update, and store their Advance Directives securely. The company also partners with healthcare providers and legal professionals to offer comprehensive planning solutions. This partnership model not only broadens Eternally's reach but also enhances the value proposition for clients by integrating professional advice and support into the planning process.

Revenue is generated primarily through subscription fees, but Eternally also earns income from partnerships with healthcare providers and legal firms. These partnerships may involve referral fees or co-branded service offerings, further diversifying the company's revenue streams.

In summary, Eternally is a unique startup that empowers individuals to take control of their end-of-life care planning, ensuring their wishes are respected and easing the burden on their loved ones. The company operates on a subscription-based model, with additional revenue from strategic partnerships.

Keywords: Advance Directives, end-of-life care, healthcare planning, subscription service, proxy appointment, medical decisions, family support, legal documents, healthcare partnerships, peace of mind.