EquityMultiple

EquityMultiple operates as a real estate investment platform, providing accredited investors with access to professionally managed commercial real estate opportunities. Founded in February 2015 by Charles Clinton and Marious Sjulsen, the company opened its first investment opportunity in September of the same year. The firm is headquartered in Manhattan, New York.

The founding of EquityMultiple was driven by the founders' backgrounds in real estate and finance. CEO Charles Clinton was previously a real estate attorney at Simpson Thacher & Bartlett, where he was involved in major transactions for prominent private equity clients. This experience provided him with a deep understanding of structuring deals and identifying risks. Co-founder and CIO Marious Sjulsen came from a real estate private equity background, having served as Vice President at Brickman and as an analyst at Lehman. Their combined expertise forms the foundation of the company's strategy to make commercial real estate investing more accessible and transparent.

The company's business model centers on a real estate crowdfunding platform that allows individuals to invest in specific commercial properties, a departure from the pooled fund model of some competitors. EquityMultiple primarily serves accredited investors, defined as individuals with a high net worth or income. Revenue is generated through several streams, including an annual asset management fee ranging from 0.5% to 1.5% of the invested amount, administrative fees, and a share of the profits, typically 10%, after investors have received their initial capital back. The platform has facilitated investments totaling over $600 million since its inception.

EquityMultiple offers a range of investment products designed to cater to different risk appetites and financial goals. These include direct equity and preferred equity investments in properties, as well as syndicated debt offerings. The platform also provides shorter-term options like the Alpine Notes for those seeking liquidity. Investments typically start at a minimum of $5,000. The company distinguishes itself with a rigorous due diligence process, reportedly accepting only about 5% of the deals it evaluates, and aligns its interests with investors by co-investing in every deal.

Keywords: real estate investing, commercial real estate, crowdfunding platform, accredited investors, direct investing, preferred equity, real estate debt, asset management, financial technology, investment opportunities, portfolio diversification, passive income, wealth management, institutional-grade real estate, real estate finance, online investing, property investment, real estate funds, alternative investments, private market real estate