Enable

Enable provides a SaaS platform for B2B rebate management, designed for manufacturers, distributors, and retailers to manage, track, and optimize their trading agreements. The company was founded in 2016 by Andrew Butt, David Hunt, and Denys Shortt, and is headquartered in San Francisco, California. Co-founder and CEO Andrew Butt, along with his partners, launched the company to address the complexities of rebate programs which are a critical component of the supply chain.

The platform's core function is to automate the entire rebate management process, from deal creation and negotiation to tracking performance and processing financial claims. It provides real-time data and analytics, allowing businesses to gain clear visibility into their rebate programs, improve cash flow, protect margins, and reduce administrative overhead. Clients include companies in various sectors such as automotive parts, construction, electrical, and retail. Enable's business model is subscription-based, offering its cloud software to clients to foster better collaboration and trust between trading partners.

Enable has achieved significant growth, reaching a valuation of $1.12 billion after its Series D funding round in November 2023. The company has raised a total of $291 million across several funding rounds, with major investors including Lightspeed Venture Partners, Insight Partners, Menlo Ventures, and Norwest Venture Partners. This capital is being used to expand globally and to further develop the platform, with a focus on integrating artificial intelligence to enhance its capabilities. The company now has over 600 employees across offices in the US, UK, Canada, and Australia, serving more than 10,000 companies.

Keywords: rebate management, B2B software, trading agreements, supply chain, SaaS, deal management, channel incentives, trade promotions, pricing optimization, margin improvement, vendor rebates, customer rebates, financial technology, data analytics, profit optimization, supplier relationship management, retail analytics, distribution software, manufacturing software, AI in supply chain