Desfase

Desfase is a Madrid-based gastronomic venture that transitioned from a delivery-centric model to include a physical restaurant. The company was founded by two friends, José and Marta, who met while working in the technology and innovation sector. José had previously created and sold a tech company called Upplication, and Marta was the director of an innovation agency working with luxury and consumer brands. Their collective background in technology and branding informed the company's approach.

The business operates as a hybrid model, combining food delivery services with a dine-in restaurant experience which opened in 2024. Initially, the company established itself as a delivery-first brand, operating from multiple locations across Madrid to cover a wide delivery radius. The business model is designed for efficiency, utilizing smokeless kitchens which reduces the capital expenditure for new openings by up to 60% and simplifies regulatory processes. This operational structure supports a strategy for national and international expansion, with plans to produce food in Madrid for distribution to other European cities.

Desfase's menu fuses traditional Spanish cuisine with international influences, particularly American and Italian. The offerings include classic Spanish dishes like tortilla de patata alongside reinvented items such as "Carboquetas" (carbonara-filled croquettes) and a variety of burgers, burritos, and ribs. The company targets customers seeking a gourmet yet casual dining experience, available for both home delivery and in-person dining. In May 2023, the startup secured over €500,000 in less than 48 hours through an equity crowdfunding campaign, part of a larger €1.8 million round involving investors like The Valley VC and Fides Capital. This funding was intended to fuel growth, with a target revenue of €700-740K per month by the first quarter of 2024.

Keywords: food delivery, ghost kitchen, dark kitchen, Madrid restaurant, Spanish cuisine, food-tech, casual dining, gastronomy startup, delivery brand, equity crowdfunding, direct-to-consumer food, restaurant expansion, culinary fusion, online food ordering, innovative food concepts, smokeless kitchen, Madrid food scene, restaurant business model, hospitality venture, gourmet delivery